Name: Laccha Semai
Brand: ALPHA

IBNSINA

Group of Industries

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ALPHA · Festive Vermicelli

Laccha
Semai

Fine, hand-stretched laccha vermicelli, roasted golden. Simmer it in milk with cardamom and raisins, or toss it in ghee — Eid mornings and everyday sweet cravings, either way.

"The first bite of Eid morning."

ঈদের সকালের প্রথম মুখ।

See the packs Ways to enjoy

Wheat flour

Hand-stretched

Pre-roasted

Premium quality

Eid morning starts with semai, then everyone heads to the Eid gah.

Eid-ul-Fitr

In some villages it’s called Semai Eid.

Eid-ul-Fitr in Bangladesh starts at the shemai pot. Before the family walks to the Eid gah, breakfast is a bowl of semai, and in some rural areas the festival is simply known as Semai Eid.

Through the rest of the day it's what gets offered to every guest who comes to the door. Alpha Laccha Semai is made for that one fixed moment in the calendar, and for every craving in between.

Inside

What makes it laccha

Layered strands

The dough is stretched, folded and oiled again and again until it separates into hair-fine threads.

Roasted golden

Already roasted, so it goes straight into the pan with no dry-frying step.

Nothing fancy

Wheat flour and edible oil. The flavour comes from what you cook it in.

The making

How laccha is made

A firm dough

Wheat flour and water kneaded into a stiff dough.

Stretch & fold

Stretched, folded and soaked in oil — nine to twelve times over.

Fry

Fried on a medium flame and shaken apart into loose threads.

Nest & seal

Cooled, nested into rounds and sealed to keep them whole.

On the table

Four ways to serve it

Dudh semai

Simmer milk with cardamom, cinnamon and a bay leaf. Sweeten, add semai for the last few minutes, and finish with raisins and nuts.

Dry semai in ghee

Rub the strands with ghee, warm until fragrant, then add a light sugar syrup with saffron. Top with almonds and pistachio.

Semai with mawa

Layer buttered semai with sweetened mawa or ricotta and cream for a richer Eid dessert.

A crunchy finish

Crumble a little roasted semai over firni or kheer for texture.

The packs

The pack, the carton, the plate

Pack

180g, foil-sealed

180g pack.

Ingredients

Wheat flour, edible oil.

Always check the pack for the full ingredient and allergen statement.

Good to know

Contains

Wheat (gluten).

Quick to cook

Stir into hot milk for the last few minutes. It softens fast.

Storage

Keep in a cool, dry place. Reseal to keep the strands from going stale.

An ALPHA product · Ibnsina Group of Industries · Made in

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